Toyota Innova Crysta helps Toyota Kirloskar Motors to achieve 17 percent growth
Popularity of Toyota Innova Crysta and Toyota Yaris has meant that Toyota Kirloskar Motors was able to achieve a 17 percent growth in sales for the month of August.
Toyota Kirloskar Motors ended the month of August on a high by clocking a 17 percent increase in the number of vehicles sold. A combined number of 14,100 units were sold in the domestic market. As per the company, 481 units of the Etios series were exported which now takes the grand total to 14581 units. Comparing the numbers from last year of the same period, Toyota Kirloskar Motor sold 12,017 units in the domestic market while exports were recorded at 1064.
Commenting on the sales performance, Mr. N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “Thanks to the continued support of our valued customers, we have achieved a growth of 17% in sales this month as compared to the same period last year. We deeply regret the flood situation in Kerala and other parts of South India. Despite the impact of the flood condition, we have been able to overcome the challenge with complete support of other dealers across other regions. Kerala is a very important market for us and we will work hard to get this market back to normalcy.
Innova Crysta and Fortuner has been performing consistently as segment leaders, attributing to TKM’s domestic growth. Innova Crysta has seen a growth of 13% in Jan-Aug 2018 as compared to the same period last year. We are thankful to our valued customers for their relentless support and confidence towards our products. Other models continue to sustain the positive customer demand. The recently launched Dual Tone Liva Limited Edition has received overwhelming response from customers across markets in India. The good response for Liva has also attributed to the positive growth in domestic sales this month. With this smart limited edition we are confident we will win many more happy customers and continue to sustain our positive growth for Liva.
With rains being plentiful, Toyota expects rural demand to pick up in the coming month and hope for a push in customer demand in the festive season.