The call of blue campaign: Yamaha

Yamaha Motors, is planning to organize a campaign to introduce his all new products and technology in order to make a parallel in marketing strategies and engaging customers with the brands global image of being stylish and sporty. Being on a path of more prudent to focus less on pricing strategy and more on launching thoroughly developed products in the Indian market.

On 16th August,Chennai,2018:  Yamaha starts campaign “The Call of the blue” – aimed to build up the exhilaration of racing as it introduces the all new YZF – R15 version 3.0 (155cc) Moto GP Edition and Yamaha FZS –F1 (149cc)  with rear disc brake in two new colors today. While following the fundamental publicity through electronic commercial s and digital campaigns pan india,It will be based on “Yamaha Racing Blue” color and will stimulates and continuing the legacy with an ‘anthem’ that says attention with probe – “ When did you hear the Call of the Blue?” Expressing the views -, Chairman of Yamaha Motor India Group of companies, Mr. Motofumi Shitara said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”

The all new Blue Core technology is all about three levels working for the next gen implements done by Yamaha Motors  – Increasing the combustion efficiency,  focusing on cooling,  and Reducing power loss.


On other hand, there are two new colors available with rear disc  – “MATTGREEN” and “DARKNIGHT” for the FZS-F1 (149cc) priced at Rs.87,042/-
And, YZF-R15 Version 3.0 Moto GP Limited Edition priced at Rs.130,000/-