Tata Tiago turns up the heat, achieves best ever sales figure

Tata Tiago recorded a best-ever sales figure of 9277 units in the month of August 2018.

After having recently introduced Tiago NRG, Tata Motors today announced that the Tiago hatchback has been doing really well in the Indian market. To reiterate this statement, the company shared the sales number for the month of August 2018 which shows that the Tiago nameplate had achieved a record figure of 9277 units being sold. On top of this, the company claims that it is the top-end XZ trim that is high demand.  

Speaking about this achievement,  S. N. Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “The Tiago brand continues to go from strength to strength and last month’s numbers are a testament to that. These volumes can be attributed to the pre-festive season demand for the car. Since the launch in April 2016, we have sold over 1.7 lakh units and it is the only product in the hatchback segment which is still registering a strong growth despite being in its third year of production. We are confident that with the introduction of newer models such as the recently-launched Tiago NRG, the brand will continue to thrive in the foreseeable future.”

Tata Tiago was the first product to be introduced into the Indian market that spoke about the company’s transformation towards better design and technology. Thus came in the IMPACT design language which certainly seems to have struck a chord among young customers. According to Tata Motors more than 50 per cent of Tiago buyers are less than 35 years of age indicating, high popularity amongst the young generation. 

In line with the current market trends, the petrol variant contributed 80% of the overall sales for Tiago last month. The Tiago customers continue to appreciate its entire range of features, chief among which is its premium infotainment system and a best-in-class cabin. The hatchback has also won many accolades for its youthful design and has impressed industry experts and consumers alike with its segment-leading fuel economy.