Mercedes Benz records it’s highest ever sales in India; maintains its leadership and wiining brand position in the dynamic Indian luxury car industry, for the third consecutive year
Mr. Folger further elaborated, “Our sales success in 2017 makes us confident of our sustained leadership in the Indian luxury car market. Our 2018 strategy, ‘The Best Keeps Leading’ is based on this market success and confidence and aims to further deepen our commitment for our clients. With the patrons at the focal point, ‘The Best Keeps Leading’ strategy will see Mercedes-Benz’s product offensive intensify and fascinate, innovative after – sales services delight, qualitative network expansion strengthened and novel brand initiatives excite, our patrons. We remain hopeful of our continuous value add to the economy and to the society at large and create a sustainable ecosystem for future mobility trends.”
Major Key Facts
- Annual Sales : 15,330 units Ι 16% growth y-o-y
- Sedans, SUV’s and AMG Performed in double digit
- The Best Keeps Leading is the motto for 2018
- Product offensive of 2018 starts with Mercedes-Maybach S650
Motto for 2018 : The Best Keeps Leading
Mercedes- Benz’s novel approach for a sustainable future is aimed at offering unparalleled luxury vehicle ownership and brand experience to delight its discerning customers.
In 2018, Mercedes Benz will introduce fascinating products, many without a predecessor in India.
There will be a range of exciting AMG products that will make their India debut in 2018, enhancing the ‘driving performance’ for the AMG enthusiasts.
More About Mercedes Benz India
Mercedes Benz India Pvt. Ltd, established in 1994, pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Mercedes Benz India also has the largest network spread amongst any luxury carmaker, with presence in 45 Indian cities through 93 outlets. Through the exclusive AMG Performance Centers located in 7 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.
Mercedes-Benz India registered the sales of 15,330 units in the January–December 2017 period. In 2018, ‘The Best Keeps Leading’ will be Mercedes-Benz’s philosophy.