The launch of the 7th generation Lexus ES 300h in India’s most competitive luxury sedan segment has further intensified the competition.
The Lexus ES 300h was first showcased at the Beijing Motor Show 2018. In less than a span of 6 months Lexus has brought the product to the Indian market.
Here it is all set to compete with the established Mercedes-Benz E-Class which currently dominates the market, the BMW 5 Series with all the bells and whistles to blow your away, the Audi A6 which has got the looks to kill and looks perfect virtually any backdrop & most important last competitor i.e. the Volvo S90 which is a everything that Merc, BMW and Audi are but in a much better way. Volvo currently has the perfect recipe in the batch, untill we pitch it against the Lexus ES 300h. The Lexus is a hybrid which none of these cars are and that makes it future safe. Rest we will have to figure out when we get to spend some time with the car.
As per the Lexus Spokesperson the company is currently operational in eight Indian cities and is looking to expand. Lexus is also currently closely considering the viability of making India a manufacturing hub for its global product range. Well there can be a competently separate article on that so we should let that be as of now.
Two short months after announcing the commencement of bookings for the seventh generation ES 300h, Lexus India today unveiled the all new hybrid electric sedan in India, marking its arrival in the country, just five months after its global debut. Built on the all-new Global Architecture – K (GA-K) platform, the ES 300h is powered by a 2.5-liter, four-cylinder petrol engine combined with the new, fourth-generation Lexus Hybrid Drive System. Lexus India also marked the arrival of the new ES in India, by placing guests behind the wheel of the all new sedan, with the start of deliveries of the new ES 300h.
The strikingly designed new ES 300h blends key elements of design and performance that challenge traditional expectations. It has been inspired by the ineffable feeling of contentment delivered by the micro-moments of everyday life, and has been crafted to transport the senses. The new ES has a longer and lower stance with distinctive design elements starting with the latest iteration of the brand’s signature spindle grille. The design takes inspiration from the LC coupe and LS flagship, and adds individual cues that are unique to the ES, like the vertical grille pattern. This theme is repeated at each corner of the bumper to give the ES a wide look that promotes strength and stability. Slim LED headlamps, distinctive L shaped marker lights and sharply chiseled LED tail lamps give the ES an eye catching appearance. In profile, the ES has a dynamic yet fluid shape, made possible by the GA-K platform. This design flows from the low hood line, to the long and uninterrupted shoulder line, culminating in the sharply slanted C-pillar.
The ES 300h is powered by a Euro 6 compliant new hybrid electric system coupled with a four-cylinder petrol engine that delivers a mileage of 22.37 km/l, and a combined 160 kW of total power. Comfort and convenience is delivered by the console mounted climate and audio controls along with the heated and adjustable semi-aniline seats, and the longer wheelbase, which offers extended legroom for all passengers. The redesigned ES features a refined and tranquil in-cabin experience, which enriches the audio from the 17 speaker Mark Levinson Pure Play system. The ES 300h also features a class leading 10 airbags, Hill Start Assist, Vehicle Stability Control, and an Anti-theft system, with break-in and tilt sensors.
“We are excited to present the new ES in India, in such a short span after its global launch. The ES offers refinement and luxury, in a sedan that is visually striking, and elegantly comfortable, and we are certain that it will continue to find favor with discerning guests in India,” said N Raja, Chairman, Lexus India.
“The new ES 300h embodies a level of superior craftsmanship, design, and innovation, that is set to redefine executive sedans, with its dynamic performance,” said P B Venugopal, President, Lexus India. “It has been crafted for the connoisseur, and has been designed to deliver an exquisite experience for each passenger; the hallmark of Lexus luxury.”
A wide range of nine colors make up the exterior paint palette, including a new shade of beige, designed specifically for the ES. This shade, called Ice Ecru, was designed to mimic golden light reflecting off fresh snow. The interiors of the ES feature four color schemes, and three types of trim, including a new Rich Cream interior, that offers a striking contrast to the deep brown dash and roof trim. The ES also offers two shades of Shimamoku wood trim (black, and brown), as well as light-colored Bamboo.