- Becomes the first women cricketer to sign bat endorsement deal with CEAT
On 22nd January, New Delhi, 2018 : CEAT Ltd. today announced its association with one of most prolific all-rounders in women’s cricketer Harmanpreet Kaur, for a period of 2 years. The bat endorsement deal will makes Harmanpreet a valuable addition to team CEAT which already has the likes of Rohit Sharma, Ajinkya Rahane & Ishan Kishan on board. With this deal, the talented run machine will become the first women cricketer to be associated with CEAT and will now be seen playing with a bat prominently displaying CEAT insignia in all formats of the game.
In 2017, a year which was considered to be a breakthrough year in women’s cricket, Harmanpreet Kaur is the one who was so accurate over the time with the bat and ball in Indian womens team, raising her profiel in world cricket. She was also conferred by the Arjuna Award for Cricket for the flaming perfomance throughout her career.
Currently one of the stars of the Indian women’s cricket, Harmanpreet has been a consistent performer across multiple formats of the game. Harmanpreet is the first Indian cricketer to be signed by an overseas franchise in a T20 tournament having donned colours for Sydney Thunders in the 2016-17 Women’s Big Bash League.
Commenting on the partnership, Mr. Nitish Bajaj, Vice President – Marketing, CEAT Limited, said, “The profile of women’s cricket has had a staggering increase with the 2017 World Cup itself proving to be one of the breakthrough tournaments. The Indian Women’s Cricket team has been performing brilliantly over the years and we at CEAT strongly believe in supporting the sport. We are proud to sign Harmanpreet Kaur as our first women cricketer on board, who has been an inspiration to budding cricketers on and off the field. We believe that her dynamic personality combined with her performance on the field represents the values that CEAT believes in.”
On her association with CEAT, Harmanpreet Kaur said, “I am delighted to be associated with CEAT that is already represented by icons of Indian cricket. Taking the momentum of 2017 forward I look forward to putting in consistent performances for the team this year.”